Privacy Policy

Last Updated: 30.07.2024

Welcome to The Berkshire Clay Co. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.theberkshireclayco.com (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

  • Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site.
  • Payment information, such as credit card number, card brand, expiration date, and billing address, that we collect when you purchase, order, return, exchange, or request information about our services from the Site.

Derivative Data

  • Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system and your access times.

Financial Data

  • Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.

Data From Social Networks

  • User information from social networking sites, such as Facebook, Instagram, Pinterest, including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks.

Mobile Device Data

  • Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Create and manage your account.
  • Process your transactions and send you related information, including purchase confirmations and invoices.
  • Manage your orders, payments, and deliveries.
  • Communicate with you about products, services, offers, promotions, and events.
  • Improve the Site and our products and services.
  • Monitor and analyze usage and trends to improve your experience with the Site.
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
  • Send you a newsletter.
  • Solicit support for the Site.
  • Comply with legal obligations and enforce our agreements.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

  • If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Service Providers

  • We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing Communications

  • With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

4. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

5. Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. The Berkshire Clay Co. aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at amy@theberkshireclayco.com

In certain circumstances, you have the following data protection rights:

  • The right to access, update, or delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.

6. Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. 

7. Policy for Children

We do not knowingly solicit information from or market to children under the age of 16. If we learn that we have collected personal information from a child under age 16 without verification of parental consent, we will delete that information as quickly as possible.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will notify you by email or by posting a notice on the Site prior to the effective date of the changes.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

The Berkshire Clay Co.

36 Dee Road, Reading, RG30 4BG
Email: amy@theberkshireclayco.com